When was the last Thanksgiving that you didn’t wake up at 12:00 a.m. after falling into a turkey coma just to go shopping? Millions of people crowd the outside of malls and stores every year for Black Friday to get unreal deals.

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A Covid Black Friday

This year, due to COVID-19, families will be able to enjoy the Thanksgiving holiday and trade in their masks for robes while they enjoy Black Friday ecommerce deals straight from their couches! E-commerce is safe, provides families to spend more time together, reduces the spread of the CoronaVirus, and brings consumer traffic to both big-box retailers and smaller vendors.


What’s Different: Turkey, Couch, Computer, Repeat?

So, do we call Black Friday Cyber Friday now—not quite. While there is no name difference, compared to the last holiday season, we can expect to see some of these differences:

  • The length of holiday deals and when they will start
  • A much vaster, more diverse selection for shoppers
  • An increase in Black Friday ecommerce traffic
  • More online competition
  • An increase in mail carrier and shipping traffic

While these may seem like typical (and yes, predictable) differences, the effects we will see from these differences could be game-changing. The big question everyone is asking is: will this Black Friday affect the way we conduct the ones to come?

Tips for Getting & Driving Holiday Traffic 

Big-box retailers and smaller vendors can both follow a few simple tips and pieces of advice to be successful with Black Friday ecommerce this holiday season:

  1. Plan Ahead: Hire enough employees to sustain your sales and traffic.
  2. Create a Marketing Strategy: Design and execute a marketing strategy. Plan out discounts and be smart with marketing campaigns.
  3. Embrace Social Media: Post upcoming sales and holiday announcements on all forms of social media.

Prepare! Prepare! Prepare!: Have enough inventory to meet the demands of online shoppers. Have a back-up plan for what you can do should there be an overflow of inventory after the holiday season.

To learn more about how Shuup can help you create your ideal multivendor marketplace, Shuup! Don’t forget to follow us on Instagram, Twitter, Facebook, and LinkedIn to stay in the loop!

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